As the Children’s Museum of NH approached its 30th birthday, board and staff members were completing a long-range plan process and it was clear that the museum was ripe for an image update. Our previous logo, graphics and website had served us well as we transitioned from our Portsmouth location to Dover, but now we were looking ahead to the next decade and wanted to reflect our plans for transformation.
Our new branding was developed in partnership with Haigh & Martino (HAM), a Portsmouth-based “design think tank” that helped us identify our strengths, hone our message and think outside the box. We wanted our branding to represent the creative, forward-thinking nature of our business, the connections we create with children, families and schools, and the infinite possibilities of young minds.
HAM came to us with several creative concepts and our team immediately honed in on this one: vibrant hinged letters that spelled out our name but also could morph into an endless array of objects and shapes. We loved the flexibility this solution offered, allowing our identity to grow and change with us, while maintaining a distinctive look and feel.
Using the straight and curved pieces of our new custom alphabet letters, HAM set about creating a set of icons for us to be used in our communications. Some, like the gundalow, represented exhibits and objects found in the museum. Others could be used to illustrate posters for our programs and events. And a number of the icons could even be combined to create images like this design of the State of New Hampshire, used on a banner in Henry Law Park.
Last summer, we began unveiling our new branding, starting with signage on the front of our building. On a beautiful morning, we gathered with museum members and supporters to reveal our new exterior signage and celebrate with colorful games and crafts like tie-dying t-shirts using our new brand colors.
Next, we rolled out new stationery and collateral materials – from brochures and nametags to stickers and a new look for our quarterly newsletter. All that remained now was to redesign the museum’s website with a new look and updated functionality.
Working with Haigh & Martino, we reviewed different design concepts that incorporated our new branding, and chose the bold design you see today. The new site is based on the Craft CMS platform and is completely mobile friendly, something we know our members will appreciate. With large graphic buttons and a complete yet succinct menu, the site is easy to navigate and features tons of photos that really give prospective visitors a great idea of what they can see and do here.
We also built a custom calendar that allows users to filter events and programs by age or by type. You can quickly see what’s coming up just for babies and toddlers, tweens, and other age groups in between. Calendar events also link directly with related webpages for more information.
We hope you’ll take a few minutes to explore the new site and see what a great browsing experience it provides, whether you are looking at it on your phone, tablet or laptop. We are pleased to have this final piece of our rebranding project go public, and we look forward keeping it updated with great content for families, teachers, supporters, and partner organizations.